Archive: Stanford Research into the Impact of Tobacco Advertising

Stanford Research into the Impact of Tobacco Advertising

http://tobacco.stanford.edu/tobacco_main/main.php

This archive contains photo and video advertisements that reflect both sides of the tobacco industry. There are advertisements that support the sale of tobacco, as well as ones that describe tobacco’s harmful effects. The archive is organized into five different categories: cigarettes, e-cigarettes, anti-smoking, comparisons, and videos. The advertisements in these categories are further grouped into smaller categories by their campaign and themes, such as advertisements targeting doctors and tobacco “science.” The comparison category is unique in that it highlights contrasting messages in the advertisements, such as cigarettes vs. e-cigarettes and black vs. white smokers. The search function is very simple and even contains a chart of common search terms. Some of the categories and photos also have general comments. The comments include simple analysis of the image as well as background information about important people in the advertisements, such as famous actors or physicians. Each photo also contains the date, cigarette brand and manufacturer, campaign, and theme. Some of the photos have an “important” quote copied in the photo’s description. The advertisement’s keywords are also listed by the side, so one can easily search for similar images. The images do not include a full citation. One can zoom into the images and read all the fine print of the images.

Henry Shu

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