Title: “Do the Job He Left Behind”
Creator: R.G. Harris
Format: War Poster
During World War II, while the men were fighting oversees, it was the responsibility of women to fulfill their patriotic duties by working in the factories to manufacture goods for the war. The United States Government created the poster in an attempt to employ as many females as possible to help support the needs of the U.S. Military.
In this poster, the woman’s focus and professionalism immediately stands out. Although, prior to this time period, the majority of women would have never known how to handle such equipment, nor would many of them have thought they would possess the skill to perform such work, the woman’s appearance and attitude is used to help convince other women that they’re more than capable of doing what was considered a “man’s job.” In another attempt to have women apply, the poster illustrates an American flag in the background, giving women a patriotic feeling that they’re just as important to their country as the men who are fighting the war. Although, present day, we are accustomed to seeing women work in every possible field, this poster, along with the “We Can Do It” poster, was the first to make women believe that they were of equal importance as the men in the workplace.