This is an ad from the United Colors of Benetton’s ‘Unhate’ Campaign. The reason for Benetton’s choice of such advertisement for their clothing brand was that it stood out, it could not be ignored, opinions could differ but it could not be ignored. This ad series earned several awards such as the Cannes Ad Festival Award. The ad campaign, however, has not always garnered positive reviews, many people have also shut down this campaign.
What is your opinion on this ad campaign? Was it necessary for the clothing brand to use such a controversial image? Is there any sort of overreaching by the clothing brand to use such ideology in order to promote their brand?