This essay analyzes the significance and purpose of the images displayed on the covers of magazines. The advertisers of Cosmopolitan wanted women of varying ages to see what was believed to be a beautiful, and desirable woman of that time period. After analyzing the iconic image of Farrah Fawcett in 1976, from Chadwick Roberts’ article, “The Politics of Farrah’s Body: The Female Icon as Cultural Embodiment,” I was intrigued to discover how body image has become a more dominant factor throughout the 20th century of America’s culture. I thoroughly examine images from different decades of the 20th century, specifically a time before iconic women were in the public eye (1938), a time of Farrah Fawcett in order to compare women’s representation (1976), and a year after Farrah Fawcett to see the evolution of women (1986). After seeing a drastic change in magazine covers and content primarily from 1938 to 1976, I realized that the use of the body as a sexual portrayal first began to emerge around the early 1950s, with Marilyn Monroe as the cover model. By examining the differences among the covers, I can evaluate how American culture has evolved overtime.